Evaluating visitor experiences and doing audience research doesn’t have to be a huge project - a little can go a long way!

By carefully selecting the right methods and measures, you can get some useful audience insights without spending too much time or money.

Watch the recording of our webinar with Dr. Indigo Holcombe-James, Strategic Research Lead at ACMI.

Chapters:
00:00 Introductions
03:10 Outline of talk
04:20 Indigo's background
09:20 Research at ACMI
18:26 When to bring in audience research
22:50 How to bring in audience research
35:37 What to do with all the data
36:35 Top tips
39:29 Audience question: How can you approach audience research for digital and online experiences?
41:12 Audience question: What about outdoor spaces, heritage spaces, national parks?
41:58 Numbers: What is a valid sample size for different types of research?
44:35 What points after the closure of exhibition do you collect longitudinal data?

Recommended Resources:
The Audience Agency: https://www.theaudienceagency.org/
Culture Counts: https://culturecounts.cc/
Culture Hive: https://www.culturehive.co.uk/
Creative Victoria: https://creative.vic.gov.au/resources/audience-research-toolkit
MHM: https://www.mhminsight.com/understanding-your-audience/visitor-experience-studies/
Audience Outlook Monitor: https://www.audienceoutlookmonitor.com/