Lucie Paterson, Head of Experience, Product & Digital, ACMI

Lucie Paterson, Head of Experience, Product, and Digital at the National Museum of Screen Culture in Australia, highlights the need for museums to adopt a multi-platform approach in order to adapt to changing times and reach audiences beyond their physical space.

Paterson explores the idea of being "web native" where museums deliver to their public no matter where they are, through innovation, experimentation, and ongoing transformation. The concept is exemplified through the relaunch of ACMI, which delivers an immensely rich experience that people can engage with in new ways at home on their devices and at the museum itself.

Paterson encourages museums to experiment with audience engagement strategies and continuously upskill their staff, while also trusting their instincts and being unafraid to change things that don't work out.

This is an AI generated summary. There may be inaccuracies.