Evaluating visitor experiences and doing audience research doesn’t have to be a huge project - a little can go a long way! By carefully selecting the right methods and measures, you can get some useful audience insights without spending too much time or money.

Join our webinar with Dr. Indigo Holcombe-James, Strategic Research Lead at ACMI. Indigo will provide actionable tips and strategic advice to help you get started with effective visitor research. If you’re already engaged in visitor research, this is a great opportunity to check and fine-tune your approach.

This session is aimed at individuals, small teams, and organisations who are working with limited resources. You’ll have the opportunity to ask questions during registration and throughout the session.

ABOUT INDIGO

Dr. Indigo Holcombe-James is ACMI’s Strategic Research Lead, where she coordinates research projects, commissions market research, and conducts the in-house visitor research that ensures audiences are at the centre of the museum. Prior to joining ACMI, Indigo was a Research Fellow at the ARC Centre of Excellence for Automated Decision-Making & Society at RMIT University. Her research focussed on digital transformation and inequality in cultural and creative institutions and industries, from remote First Nations art centres to regional community museums, artist-run initiatives, public galleries, and state and national institutions. In 2022, Indigo won the RMIT School of Media and Communication Dean’s Ed Montano Award for Industry Engagement. Her work appears in Cultural Trends, Archival Science, Media International Australia, Informatics and Telematics, and the International Journal of Communication.